New 2013 BMW 135is Attempts to Console Bereaved Bimmerphiles

BMW has had a difficult time figuring out how to market a small, fun, appealing car in the U.S., ironic considering that it was the iconic 2002 that originally put BMW on Americans’ radar. Today, the BMW 1 Series serves as the entry-level Bimmer, starting at $32,095, a $3,700 discount from the cheapest 3 Series Sedan. Equipped with a smooth 3.0-liter inline six-cylinder engine, a manual transmission, and a 3,200-lb. curb weight, a basic 128i will accelerate to 60 mph in 6.1 seconds, according to BMW.
THE 1 SERIES IS SO UGLY THAT IT’S CUTE
The problem with the BMW 1 Series is that when you’re spending upwards of 30 grand, bumping yourself another 12 percent in price to get the 3 Series model’s extra doors, bigger back seat, roomier trunk, and manlier styling isn’t that big a stretch. Look at the 1 Series. With those wide-eyed headlights and its Bangle-era flame-surfaced nonsense, this BMW is so ugly that it’s cute. Like a Pug. If you’re into that sort of thing. FIND OUT HOW BMW IS TRYING TO MAN THE 1 SERIES UP…








