2013 Nissan Juke Midnight Edition Announced

Here’s the trouble with press releases, such as the one issued announcing the 2013 Nissan Juke Midnight Edition. The quotes are pure puffs of meaningless vapor: “The Midnight Edition JUKE stands out by its subtlety. The combination of black-on-black-on-black wheels, spoiler and mirrors gives JUKE a dramatic new look, which we think enhances its already bold styling.”

First, did you know Nissan likes to use all caps for this crossover’s name? FYI, the company also doesn’t capitalize cube. Weird.

Second, the person to whom this quote is attributed, and who shall remain nameless, calls the Juke Midnight Edition “subtle” in the first sentence, “dramatic” in the second sentence, and then claims the new package enhances an already “bold-looking” vehicle.

WHAT IS THE 2013 NISSAN JUKE MIDNIGHT EDITION?

I suppose I ought to empathize with the public relations person charged with issuing this press release, which is constructed around facts that could be expressed in a single sentence: The 2013 Juke Midnight Edition includes a set of black-painted wheels, black-painted mirrors, and a black-painted rear spoiler for $1,200. After all, I’ve milked this same simple information for almost 200 words now.

Couldn’t you create a Juke Midnight Edition yourself, using a few cans of gloss-black spray paint while downing a case of beer with your pals? Of course you could. But then your Juke’s self-applied Midnight Edition treatment would start chipping off the same way similar efforts do when applied to ratty 15-year-old Civics. And nobody thinks that looks good.

2013 NISSAN JUKE CHANGES

In addition to the new Midnight Edition treatment, the 2013 Nissan Juke is available in three new colors: Atomic Gold, Brilliant Silver, and Pure White. The Juke 1.6 SV model’s optional navigation system now includes a reversing camera and a Rockford Fosgate EcoPunch premium sound system. The EcoPunch audio is standard on the Juke 1.6 SL.

SPEEDY DADDY SAYS…

2013 Nissan Juke Midnight Edition

If you’re buying a new 2013 Juke, which really is quite a blast to zoom around town in, you probably don’t have a whole bunch of money. And if you don’t have a whole bunch of money, you shouldn’t be blowing 1,200 bucks on black wheels, mirrors, and a spoiler.

– Christian Wardlaw