In 2010, while driving on Pacific Coast Highway near Malibu, California, I was listening to National Public Radio. The program showcased the history of the “Life is Good” brand, and, as a parent of four, I started thinking about ways to blend my enthusiasm for cars and love of driving, and my enthusiasm for parenting and my love for my children, into an expression of those passions that might resonate with car-enthusiast parents just like me.
Thus, the idea for Speedy Daddy was born.
I pitched Speedy Daddy to my friend, a fellow car enthusiast, automotive journalist, and parent of two, Michael Harley. An experienced entrepreneur with excellent gut instincts, Mike agreed that the concept had potential, and by January 2012, we had launched the original Speedy Daddy blog.
We updated Speedy Daddy daily through most of 2012, supported the publication with multiple social media channels, and spent several hours each day maintaining operations. Back then I had the extra time. My gig with now-shuttered website Vehix was winding down, and I was scrambling to find alternate ways to support my family. In a way, that original Speedy Daddy blog kept the panic at bay.
Meanwhile, in 2012 Mike enjoyed rising stature as the West Coast Editor for the automotive website Autoblog. As Mike’s opportunities blossomed, and as I brought on new clients including J.D. Power, Car Gurus, and Autobytel, the time we could dedicate to maintaining Speedy Daddy slipped, and then tripped.
Our last post on the original blog, discussing Suzuki’s departure from the U.S. market, was dated November 26, 2012.
Since that time, I’ve taken a role as the content strategist and editor for the New York Daily News Autos section, while continuing my contributions to J.D. Power and Car Gurus. Mike is now Director, Executive Analyst with Kelley Blue Book.
Still, as busy as we are, our desire to publish car enthusiast and consumer advice content for parents who love to drive burns brightly.
That’s why we are re-launching Speedy Daddy.
If you’re like Mike and me, parents who love to drive fun vehicles, please join us on this journey. We’d love to count you among our fellow Speedy Daddies (and Speedy Mommies). And we’re going to keep this second-generation version of Speedy Daddy truckin’ right along, but at a slower pace than before.
Because kids. And family.
About Michael Harley
Michael Harley is a businessman, journalist, and analyst, peering at the automotive industry through three different sets of eyes.
Before joining Kelley Blue Book as Director, Executive Analyst, in early 2016, Mike served as Editor-in-Chief at AutoWeb beginning in 2014. Prior to that role, he was West Coast Editor at Autoblog for nearly seven years and a contributing editor at J.D. Power & Associates for more than five years. His work has appeared in European Car, Excellence and Panorama magazines, and his first book — “One More Than 10: Singer and the Porsche 911” — published in 2015.
A passionate automotive enthusiast who has reviewed cars on five of the world’s continents, Mike also currently serves as president of the Los Angeles-based Motor Press Guild.
About Christian Wardlaw
Christian Wardlaw’s first spoken word was “car.” His parents swear by it.
A car fanatic his entire life, but a rare one who is more passionate about the cars people actually buy than he is the cars they dream about, Chris began his automotive career in 1992, selling cars at Camelback Ford in Phoenix after graduating from Western Michigan University with an English and Journalism degree.
He left that auto sales position to pursue a career with the Edmund Publications Corporation, developing content for Edmunds.com when it launched in the mid-1990s and serving as the website’s first Editor-in-Chief for seven years. Since then, Chris has held editorial leadership roles with Autobytel, J.D. Power, and Vehix, and is currently the content strategist and editor for the New York Daily News Autos.
Married to an automotive journalist and marketer, Chris and his wife own Speedy Daddy Media, Inc., which since 2011 has provided content to a range of marketing agencies and publishers. Currently, you can see his work on Car Gurus and J.D. Power Cars.